Writing links for scan-readers
April 8th, 2009
Just read Jakob Nielsen’s article on writing links to ensure they work well when read online. In summary, he recommends:
- Beef up the first 11 characters of the link text
- Use specific, meaninful, action-oriented terms
- Use plain language
- Clearly differentiate links
The advice is based on testing truncated links from a broad range of sites with 80 users.