I heard you the first time

It’s rarely a good idea to keep saying something over and over on a web page. Repeating information tends to bury it, rather than make it more visible.

Repeated information, Coles

Repeated information, Coles

On this page, the heading ‘Delivery to your door’ is hard to miss. It doesn’t need to be repeated two more times. Using a bulleted list to show the items you can get delivered is a better idea than saying it twice.

Bolding a whole sentence may not make it stand out. It might be better to put key words close to the left of the page, where most users look.

The image below shows what the page could look like.

My version of the Coles page

My version of the Coles page

WordPress Themes